Jaguar Land Rover has launched What3Words on the OTA update

Jaguar Land Rover will launch what3words global location technology on its vehicles via an over-the-air software update.

The what3words system divides the world into a grid of 3m x 3m squares and gives each a unique combination of three words. The system was recently launched in Europe for the 2023 XE and XF and is used by several different car manufacturers, including Mercedes-Benz and Lamborghini.

Software updated Jaguar Land Rover models will support what3words with ‘Always-On’ technology that works without the need for a mobile connection. Once the system is updated to include technology, customers will be able to input any 3 word addresses directly into the navigation bar of the Pivi Pro infotainment system.

Read more: 2023 Jaguar XE and XF 300 new Sport variants, updated technology

The owner of the product on Jaguar Land Rover’s digital product platform, “This world-changing technology is about simplification, giving our customers an uninterrupted modern luxury experience that means they can find their way anywhere in the world without having to worry about connectivity.” Mark Carter, in a statement. “Partnering with what3words, enabled by HERE Technologies, further highlights our world-leading SOTA capabilities that allow us to offer services that are always on and always connected.”

This is the latest in a long line of over-the-air updates recently released by Jaguar Land Rover. The latest update has given more than 200,000 owners access to Amazon Alexa and, in total, the British carmaker has completed more than 1.3 million vehicle-level updates and more than 3 million engine control unit updates.

“This partnership ensures that you can reach the right destination for your next adventure with ease and comfort,” added Chris Sheldrick, co-founder and chief executive of what3words. “Jaguar Land Rover acknowledges the benefits that our innovative technology brings to the road and we are proud that our partnership with technology here has made it possible.”

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