In less than four years, Lamborghini Urus has already realized the potential of its transformation.
Not surprisingly, SUVs are a popular vehicle, and the way luxury performance SUVs combine craft, SUV practicality and thrilling performance creates a winning combination. The Lamborghini Urus is not the only proof, as it has become a phenomenon in just a few years, and is also the successor to Lamborghini’s avant-garde vision, which resulted in LM002 decades ago.
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Since its launch in 2018, 20,000 Lamborghini Urus SUVs have been built, making it the most produced Lamborghini in the shortest time, adding a long list of records that Urus has set and broken since its launch. Going where no Lamborghini has been before, Urus has set a speed record for ice-driving on Lake Baikal in Russia and has scaled India’s Umling La Pass, the world’s highest driving road at 19,300 feet. With the practicality and comfort of a luxury SUV, the Lamborghini-level performance of the 4.0-liter twin-turbo V8, and the unlimited customization of Ad Personam, Urus has become a phenomenon in the automotive world, and this is just the beginning.