The Urus SUV is officially the best-selling vehicle in the shortest time in Lamborghini’s history, the 20,000th instance off the line today.
Viola Mithras is painted and designed for a lucky customer in Azerbaijan, Urus has black wheels and a black brake caliper, which gives it a slightly heavier metal induction.
Italian super SUV Lamborghini is responsible for doubling production. Not only did production increase, the brand’s San’agatha bolognese factory literally doubled in size, from 80,000 square meters (861,113 square feet) to 160,000 square meters (1,722,226 square feet) for new cars. A total of 500 new staff members were also welcomed at the plant to assist in its production.
Read more: Lamborghini boss says first EV could be another crossover, followed by an electric surge
And the goal of that new manufacturing capacity was to increase brand sales. When it was launched, more than 70 percent of the initial orders for Urus were from customers who had never bought a Lamborghini before.
Those customers have also become fans of color. According to Lamborghini, by far the most popular colors chosen for Urus through the Ad Personum program are Grizio Telesto, Blue Cepheus and Viola Passifa.
It’s not all about the colors, though, as Urus is packing under the hood. Powered by a 4.0-liter twin-turbocharged V8, drivers can generate a maximum of 641 hp (478 kW / 650 PS) and 627 lb-ft (850 Nm) of torque to help them reach speeds of 62 mph (100 km / h). . In just 3.6 seconds.
“From the first moment we presented the Urus concept at the Beijing Motor Show in 2012, its market debut in 2018 and every year since then, Urus has proved its immediate and continued application as a true Lamborghini, our super sports tradition and the world’s first super SUV, LM. 002, ”says Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini “The Urus is a perfect complement to our SuperSports model range, providing a luxurious and high-performance daily drive for those familiar with our authentic Italian brand.”
More pictures …