Mercedes-Benz devises a strategy to master all kinds of autonomous luxury.
In Cote d’Azur, Mercedes-Benz updated a strategy, announcing exciting developments for the brand, with plans for continued growth and success to create the world’s “most coveted car.” To this end, the product lineup has been divided into three categories, Top End Luxury, Core Luxury and Entry Luxury, and Mercedes-Benz will continue its investment and innovation with the greatest emphasis on its top end luxury and core luxury segment. For consumers, this means a Mercedes-Benz brand that focuses on delivering amazing and unique luxury cars for any kind of enthusiast, and some announcements that Mercedes-Benz has already indicated a high altitude in terms of luxury.
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Electrical mobility marks the future of the Mercedes-Benz top and luxury segment. The upcoming Vision AMG Concept will feature all-electric technology that uses a new axial flux electric motor made by Mercedes-Benz subsidiary YASA, which promises higher power supply than traditional electric motors. Sila Nanotechnology and Mercedes-Benz are collaborating on advanced battery chemistry that will make its debut in an all-electric G-Class SUV, and Mercedes-Maybach will launch a Maybach version of the EQS SUV on the market next year.
There is more exciting news to share in the top end luxury segment. The upcoming Mercedes-Maybach SL will expand the Mercedes-Maybach portfolio, and the success of the Mercedes-Maybach collaboration with the late designer Virgil Abola has led to the introduction of new versions of Mercedes-Benz collectors under the Maybach brand and under a new brand. , Which will be called Myths Series. The new brand will feature the ultra-exclusive collector’s car and will only be available to the most dedicated and enthusiastic Mercedes-Benz enthusiasts, clients and collectors. Mercedes-Benz says that every car in the MYTHOS series will be purpose-built to become a legend.
Continuing the strategy of leaning towards luxury, Core Luxury and Entry Luxury Segments accelerate their move towards electrification for Core Luxury Segment and streamline product line for Entry Luxury Segment by introducing new technologies as far as possible, so that products Could. As we look to the future, we can look forward to more luxurious, and hopefully more successful, Mercedes-Benz than ever before.