As you may know, BMW M GmbH is celebrating its 50th anniversary this year and the brand’s museum couldn’t help but have fun. The museum recently launched a new exhibition dedicated to the most iconic BMW M model.
The exhibition opened on May 24, 1972, 50 years after BMW M GmbH was founded. When visitors enter, they are guided through a museum in an “M Circuit” designed to resemble a racetrack and help tell its story. Organization.
“We’ve consciously integrated eight BMW M stations into our permanent exhibit to highlight the BMW M anniversary everywhere,” said Helmut Kass, Head of BMW Group Classic, explaining the concept: “It’s not your usual temporary exhibition. I’m doing it. “
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The circuit flows through the seven chambers of the museum, highlighting various aspects of the success of the BMW M GmbH. Visitors will be able to see the history of racing in touring cars, learn about BMW individual vehicles, tell the story behind the tricolor M logo and much more.
The museum is packed with exciting modern and classic vehicles. Highlights of the exhibition include the BMW M1, M3, and V12 LMR, as well as design concepts, prototypes, and other classic vehicles.
Joachen Nirpash, co-founder and first managing director of BMW Motorsport GmbH from 1972 to 1980, said, “This early motorsport gene is still evolving into the BMW M today. Even today it is featured in M cars. ”
For those who really want to immerse themselves in the history of BMW M GmbH, there is an hour-long guided tour. To celebrate the anniversary, the tour has been prepared to focus on the M exhibition Meanwhile, young children can sign up for a two-and-a-half hour workshop where they can meet members of the BMW junior team, learn about the history of the brand, and participate in thematic activities.
The tour is offered in German and English, and the museum is located in Munich. It is open from 10 a.m. to 6 p.m., local time, Tuesday through Sunday.