PPG released its annual automotive color report earlier this year and found silver / gray, white and black to be the three most popular car colors in North America.
However, the automakers offered a range of other colors and wanted to see a study from iSeeCars which had the greatest impact on devaluation. Surprisingly, it has been found that popular colors – such as white, black and silver – have a minimal effect on depreciation because they not only hit the resale price, but also help maintain the quality of the car.
According to the survey, the average vehicle depreciated by 15% after three years and silver models lost about 14.8% of their value during that time. This is an increase of 15.5% for white cars and 16.1% for black cars.
Also read: These are the most popular automotive colors in America and around the world
The color (and in some cases even compliments) was yellow with minimal picking. Sun-painted vehicles typically lose 4.5% of their value after three years, but yellow SUVs actually gain 2.7%. The latter is interesting, but Carl Brower, executive analyst at iSeeCars, explains that “Jeep Wrangler and Jeep Wrangler Unlimited make up the vast majority of mainstream yellow SUVs and these popular cars are still selling at prices above MSRP after three years of use.”
Putting that inconsistency aside, orange was the second best color in terms of devaluation because vibrant colored vehicles lost only 10.7% of their value after three years. This lower number is likely to be limited to the use of oranges in limited editions, such as sports cars and the 2023 Toyota GR86 Special Edition.
The top five spots were purple (13.9%), red (14.0%), and green (14.0%). On the opposite end of the spectrum, gold models lose 16.7% of their value after three years while brown models lose 17.8%.
However, these values vary according to body style because beige is best for truck resale values while purple is a winning color for sedans. Yellow tops for SUVs and convertibles, while orange coupes keep their resale value optimal.
According to Brower, “the color of a car is one of the initial considerations after buyers decide on a make and model. Because depreciation is the biggest cost of owning a car, consumers should consider their color choice carefully – especially if they plan to sell their car.”