Of all the commercials featuring a favorite character and a retro electric car, this is definitely one of them. Volkswagen announced today that it will be working with Disney on a new promotion that seeks to cash in on some of the wishes of the Star Wars franchise.
The automaker will set up his upcoming ID. For both this and the new Disney + series, “OB-One Canobi”, the Buzz Electric Van in a series of new commercials. The two huge teams are really coming together to show off their nostalgia machine.
Or, as Klaus Zelmer, head of sales at VW, says, “We’re bringing together two powerful global brands and a growing generation of fans with their respective icons.” We are really excited about this unique collective creative collaboration. “
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Together with Lucasfilm and Industrial Light & Magic, the parties have put together an ad to spotlight their new releases.
“By joining the force, we will have the opportunity to add new target groups for e-mobility, innovation and digitization,” Zelmer said. “In this regard, we are really thrilled to be able to work with some of the best creative teams in the film industry.”
The campaign will run in several markets around the world and will include videos of Billboard, social media staff and Star Wars characters, and Eoin McGregor OB-One Kenobi characters.
“I’ve been a Volkswagen enthusiast all my life. Since I was 16 I had my first Volkswagen. And I’ve been collecting them ever since, “says Evan McGregor.” Id. Buzz really got the character. It’s unusual for a new car and it puts a smile on my face. I think it’s a really happy car. “
Perhaps most interestingly for automotive enthusiasts, Volkswagen and Lucasfilm have partnered to create a “Star Wars Edition” ID. The lightning that will unveil at the Star Wars celebration in Anaheim, California, runs between May 26 and 29.